The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Van Bortel Subaru of Victor dedicated locally to the Love Promise?

At Van Bortel Subaru, our Love Promise to the Rochester and Finger Lakes region can be seen in our proud support of meaningful causes through our partnerships with local organizations, charities, and nonprofits. We're grateful not only to be a part of our community, but to serve it as well.

Operation Freedom Ride
Victor Village Tree Board, Adirondack Mountain Club - Genesee Valley Chapter
The Norman Howard School
IACKids: It's About Caring for Kids
Wilmot Cancer Center, Breast Cancer Coalition of Rochester

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Van Bortel Subaru of Victor

Subaru and Van Bortel Subaru of Victor believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru supports local rescue!  –  Carly H

The owners of Operation Freedom Ride traveled to Georgia this past March to rescue 30 dogs from a 700 dog/puppy mill hoarding case. These dogs needed extensive vet care after years and years of total neglect. Subaru went above and beyond and donated $500 to help with the care of these dogs who so deserved a new chance at life. We are so grateful for this opportunity to partner with Van Bortel Subaru of Victor and can't wait to see this partnership grow over the years. Thank you so much for your support!

Thank you from The Norman Howard School  –  Rosemary H

Subaru loves learning - and so do our NHS students! Our school was abuzz with excitement upon receiving a robust delivery of brand new, STEM-focused books. We're so thankful to Kitty Van Bortel for selecting our school and getting the books ready for reading in our Betsy McIsaac Learning Library. Van Bortel Subaru, your gift helps our students and our school feel supported and cared for by our community.

24-Hour “Murph-a-thon” Fundraiser  –  Shaun G

Over Memorial Day weekend of 2018, I decided to do a 24-hour Crossfit Hero fundraiser in order to raise money for the Special Operations Warrior Foundation. SOWF is a charity that provides educational funding and financial support to children and families of fallen Special Operations Service Members. It’s an annual tradition for all Crossfit Gyms across the country to do “Murph” over the Memorial Day Weekend. “Murph” was named after Navy Seal Mike Murphy who died in Afghanistan during Operation Red Wings in 2005. Having served 9 years in the military as a Special Forces NCO, this community is incredibly important to me. I reached out to a friend who works at Van Bortel Subaru to see if anyone would be interested in sponsoring me in this meaningful marathon. Needless to say, I was blown away by the support and encouragement from Kitty and her entire staff. Kitty and her team’s donations allowed us to surpass our fundraising goal! I can’t thank everyone at Van Bortel Subaru enough for their generosity and support. Thank you again to Kitty and Van Bortel Subaru for sharing the love, supporting this cause, and helping families that have made the ultimate sacrifice for our country.

Village of Victor Arbor Day  –  Gene P

Planting a tree is placing hope in the future. The planting of trees bring people together and provides a neighborhood with a new identity and renewed civic pride. In addition, the environmental benefits are significant. Trees clean the air, provide oxygen, combat climate change and cool our streets and homes. The Village of Victor sincerely appreciates the generosity of Kitty VanBortel and VanBortel Subaru for supporting our 2018 Arbor Day event. The 28 trees of 17 varieties that you purchased were planted along one of the village's streets and a park within the village limits. In addition to you, a group of 55 volunteers responded to the request from the Village of Victor Tree Board to assist with the planting of these trees. Victor High School students, Victor Boy Scout Troop #61, Victor Hiking Trails, Victor residents young and old, and Victor politicians all took part in the morning of work. Refreshments and snacks followed the planting completion which were also funded by you. Your participation and this significant gift will provide benefits to the community and our environment for generations to come. The gift will immediately allow the Victor Village to expand their efforts in addressing the on-going needs of our urban forest. This gesture reinforces the benefits realized when local businesses work in concert with the local community. We hope this relationship continues into the future. On behalf of the Village of Victor we thank you for your generosity and commitment to our community and the environment. Gene Pratt - Village of Victor Tree Board Chair Gary Hadden - Mayor of the Village of Victor

Kitty Shares the Love  –  Cindy D

When Kitty Van Bortel was named the 2016 Time Dealer of the Year, those who know her were excited and proud, but not at all surprised. Chosen from 50 new vehicle dealers around the country, Kitty was recognized for the success of her dealership and for her outstanding contributions to the Rochester community by supporting a number of non-profit organizations in our area. To honor her efforts, Ally Financial presented $11,000 to the Breast Cancer Coalition at Kitty’s request.Since her own diagnosis of breast cancer in 2006, Kitty and Van Bortel Subaru have been invested - both personally and through fundraising efforts – in the Coalition. She is a beloved presence among us. Having twice served as Honorary Chair of our annual Breast Cancer Gala, the ARTrageous Affair, Kitty has been the Presenting Sponsor of that event, as well as our Pink Ribbon Run & Walk, for the past two years. And she has once again selected the Coalition as the local charity to receive funds from Subaru’s annual “Share the Love” event, now in its 10th year.In a multitude of ways, Kitty and Van Bortel Subaru continue to support the Coalition’s programs and services, which are provided at no cost to those diagnosed with breast or gynecologic cancer in our region. She is a shining example of a local business person who “shares the love” while keeping it local, and we are truly grateful for all she does for those we serve.

Proud Subaru Family  –  Cindy D

My husband is driving his third Outback. The vehicle serves him well on his winter mountain climbing trips and on our driving vacations. He has always been impressed with the sales and service teams at Van Bortel Subaru, so when it was time for me to purchase a new vehicle last summer, I happily purchased my Crosstrek there. It is the perfect vehicle for my work and pleasure travels, and I am also very pleased with the exceptional service at Van Bortel Subaru. I am thrilled to join the Subaru family and as a breast cancer survivor, I am proud to support Van Bortel Subaru and Kitty Van Bortel for all of her amazing philanthropic endeavors in our community, especially her steadfast support of the Breast Cancer Coalition of Rochester!

Breast Cancer Awareness  –  Mary V

In the Spring of 2006, I was diagnosed with breast cancer. After my treatment, I became driven to help other women who had experienced the same fear and isolation I felt. As a local business woman, I had a voice. My intention has been to use this voice to bring love to the victims who have breast cancer and awareness to those who do not. I became involved with the Breast Cancer Coalition of Rochester soon after my diagnosis. The BCCR is a local grassroots organization in my area "dedicated to eradicating breast cancer through action and advocacy". Van Bortel Subaru has partnered with the Breast Cancer Coalition through the Share the Love Event each year since its inception. As the presenting sponsor of their yearly Gala we have given away cars and sponsor their Pink Ribbon Walk and Run each Mother’s Day. The staff has had so much fun participating in these events over the years. Our contributions pale in comparison to the joy we have received from our association with the Breast Cancer Coalition of Rochester. The hundreds and hundreds of survivors who come have come to our dealership to share their stories. The women in treatment who we have been able to assist with their automotive issues during such a stressful time. I have never met women more determined, more focused, and more dedicated in their quest to help other women with this dreaded disease. I am humbled, each and every day, to be very small part of such an extraordinary group of warriors. Kitty Van Bortel

Van Bortel Subaru loves learning!  –  Ruth P

At the start of the 2017 school year, Kitty Van Bortel donated 5 cases of hard and soft cover books to the Victor High School Library and Media Center. Van Bortel Subaru's customers got involved as well and wrote personal inscriptions in many of the books. Joining Kitty at the book presentation is Victor High School Principal Yvonne O'Shea, Library Media Specialist Danyelle Westbrook,and several students. The Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world. We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

Van Bortel Subaru Loves to Care!  –  Ruth P

Kitty Van Bortel donated blankets to the Leukemia and Lymphoma Society at the Wilmot Cancer Center this July. The blankets will be given as gifts to patients at the Wilmot Cancer Center to use while undergoing treatment, where they feel the cold more. Kitty is joined by Hazel Pugh a Volunteer Coordinator to her left, AnnaLynne Williams a survivor, Shari Woldenberg a Leukemia and Lymphoma Society volunteer and survivor, Dr. Jane Liesveld and Dr. Zent. The blanket donation from Kitty Van Bortel and her dealership staff is part of their Subaru Love Promise pledge to do right by the communities in which we all live and work. It’s their promise to continue making a positive impact in the world and our neighborhoods.

Thank you Van Bortel Subaru!  –  Nancy H

The Leukemia & Lymphoma Society (LLS) sends their thanks to Van Bortel Subaru for participating in the Subaru Loves to Care promotion by donating blankets, craft kits, and messages of hope to cancer patients. The delivery of these gifts to patients at the Wilmot Cancer Institute at URMC were presented by Kitty Van Bortel of Van Bortel Subaru, and LLS ambassadors and former patients AnnaLynn Williams and Shari Woldenberg. They were received by Wilmot representatives Dr. Jane Liesveld, Dr. Clive Zent, and Hazel Pugh. AnnaLynn stated, "as a patient and survivor, its so inspiring to know that everyone at Subaru and Van Bortel support us and think of us. These blankets will provide much needed worth and comfort as patients go through treatment, and more importantly are a reminder that their community supports them." Thank you Van Bortel Subaru for caring about your community and helping the Leukemia & Lymphoma Society continue to fund life-saving research. You and your customers are bringing us one step closer to a cure! To find out how you can help LLS or for information on blood cancer, please contact us at 800-784-2368 or visit

Sally our Subaru  –  Michele B

When I started looking for a safe reliable car for my teenage daughter, I knew a used Subaru was the right choice. I came to Van Bortel because I knew Kitty would treat me well. I bought a 2000 Forester for Meghan. Well it was reliable and I knew Meghan behind the wheel was in good hands. When Meghan went off to college, and my son Drew started to drive Sally was passed down to Drew. Well since then Sally has gone on to new owners. But when it was time for Drew to lease a car, back to Van Bortel we came for an Impreza. Kitty and her team fit Drew into a nice new Impreza and within his budget. Thank you for being here for my family and keeping us safe. We have fond memories of Sally she was a great car. I have a 2015 Subaru Legacy which is a company car and I wouldn't go anywhere but Van Bortel for service. Your service team is top notch. Thanks for all you do. And thanks for supporting BCCR. (Breast Cancer Coalition of Rochester) Michele Bessette (A survivor)

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