What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Van Bortel Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. This year, we are recognizing the Leukemia and Lymphoma Society of Rochester and Victor High School. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Victor High School
Leukemia and Lymphoma Society of Rochester, Breast Cancer Coalition of Rochester

Subaru Love Promise Heart

Love Promise Stories from Van Bortel Subaru

Breast Cancer Awareness  –  Mary V

Breast Cancer Awareness

In the Spring of 2006, I was diagnosed with breast cancer. After my treatment, I became driven to help other women who had experienced the same fear and isolation I felt. As a local business woman, I had a voice. My intention has been to use this voice to bring love to the victims who have breast cancer and awareness to those who do not. I became involved with the Breast Cancer Coalition of Rochester soon after my diagnosis. The BCCR is a local grassroots organization in my area "dedicated to eradicating breast cancer through action and advocacy". Van Bortel Subaru has partnered with the Breast Cancer Coalition through the Share the Love Event each year since its inception. As the presenting sponsor of their yearly Gala we have given away cars and sponsor their Pink Ribbon Walk and Run each Mother’s Day. The staff has had so much fun participating in these events over the years. Our contributions pale in comparison to the joy we have received from our association with the Breast Cancer Coalition of Rochester. The hundreds and hundreds of survivors who come have come to our dealership to share their stories. The women in treatment who we have been able to assist with their automotive issues during such a stressful time. I have never met women more determined, more focused, and more dedicated in their quest to help other women with this dreaded disease. I am humbled, each and every day, to be very small part of such an extraordinary group of warriors. Kitty Van Bortel


Van Bortel Subaru loves learning!  –  Ruth P

Van Bortel Subaru loves learning!

At the start of the 2017 school year, Kitty Van Bortel donated 5 cases of hard and soft cover books to the Victor High School Library and Media Center. Van Bortel Subaru's customers got involved as well and wrote personal inscriptions in many of the books. Joining Kitty at the book presentation is Victor High School Principal Yvonne O'Shea, Library Media Specialist Danyelle Westbrook,and several students. The Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world. We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.


Van Bortel Subaru Loves to Care!  –  Ruth P

Van Bortel Subaru Loves to Care!

Kitty Van Bortel donated blankets to the Leukemia and Lymphoma Society at the Wilmot Cancer Center this July. The blankets will be given as gifts to patients at the Wilmot Cancer Center to use while undergoing treatment, where they feel the cold more. Kitty is joined by Hazel Pugh a Volunteer Coordinator to her left, AnnaLynne Williams a survivor, Shari Woldenberg a Leukemia and Lymphoma Society volunteer and survivor, Dr. Jane Liesveld and Dr. Zent. The blanket donation from Kitty Van Bortel and her dealership staff is part of their Subaru Love Promise pledge to do right by the communities in which we all live and work. It’s their promise to continue making a positive impact in the world and our neighborhoods.


Thank you Van Bortel Subaru!  –  Nancy H

Thank you Van Bortel Subaru!

The Leukemia & Lymphoma Society (LLS) sends their thanks to Van Bortel Subaru for participating in the Subaru Loves to Care promotion by donating blankets, craft kits, and messages of hope to cancer patients. The delivery of these gifts to patients at the Wilmot Cancer Institute at URMC were presented by Kitty Van Bortel of Van Bortel Subaru, and LLS ambassadors and former patients AnnaLynn Williams and Shari Woldenberg. They were received by Wilmot representatives Dr. Jane Liesveld, Dr. Clive Zent, and Hazel Pugh. AnnaLynn stated, "as a patient and survivor, its so inspiring to know that everyone at Subaru and Van Bortel support us and think of us. These blankets will provide much needed worth and comfort as patients go through treatment, and more importantly are a reminder that their community supports them." Thank you Van Bortel Subaru for caring about your community and helping the Leukemia & Lymphoma Society continue to fund life-saving research. You and your customers are bringing us one step closer to a cure! To find out how you can help LLS or for information on blood cancer, please contact us at 800-784-2368 or visit http://lls.org/wcny.


Sally our Subaru  –  Michele B

Sally our Subaru

When I started looking for a safe reliable car for my teenage daughter, I knew a used Subaru was the right choice. I came to Van Bortel because I knew Kitty would treat me well. I bought a 2000 Forester for Meghan. Well it was reliable and I knew Meghan behind the wheel was in good hands. When Meghan went off to college, and my son Drew started to drive Sally was passed down to Drew. Well since then Sally has gone on to new owners. But when it was time for Drew to lease a car, back to Van Bortel we came for an Impreza. Kitty and her team fit Drew into a nice new Impreza and within his budget. Thank you for being here for my family and keeping us safe. We have fond memories of Sally she was a great car. I have a 2015 Subaru Legacy which is a company car and I wouldn't go anywhere but Van Bortel for service. Your service team is top notch. Thanks for all you do. And thanks for supporting BCCR. (Breast Cancer Coalition of Rochester) Michele Bessette (A survivor)