Van Bortel Subaru

6327 Route 96 ,
Directions Victor, NY 14564

  • Sales: (888) 902-7961
  • Service: (888) 379-6771
  • Parts: (888) 379-2819

One of the Largest Subaru Dealers in the Nation!

What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Van Bortel Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. This year, we are recognizing the Breast Cancer Coalition of Rochester. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Breast Cancer Coalition of Roc

Subaru Love Promise Heart

Love Promise Stories from Van Bortel Subaru

Sally our Subaru  –  Michele B

Sally our Subaru

When I started looking for a safe reliable car for my teenage daughter, I knew a used Subaru was the right choice. I came to Van Bortel because I knew Kitty would treat me well. I bought a 2000 Forester for Meghan. Well it was reliable and I knew Meghan behind the wheel was in good hands. When Meghan went off to college, and my son Drew started to drive Sally was passed down to Drew. Well since then Sally has gone on to new owners. But when it was time for Drew to lease a car, back to Van Bortel we came for an Impreza. Kitty and her team fit Drew into a nice new Impreza and within his budget. Thank you for being here for my family and keeping us safe. We have fond memories of Sally she was a great car. I have a 2015 Subaru Legacy which is a company car and I wouldn't go anywhere but Van Bortel for service. Your service team is top notch. Thanks for all you do. And thanks for supporting BCCR. (Breast Cancer Coalition of Rochester) Michele Bessette (A survivor)